A party I want to go to: Weeknotes #41

There has been a blog post maturing in my notes for the last few months. Its title is something like Physician Heal Thyself. It concerns itself with the problem that advisors often have in dispensing advice to their clients; namely that they don’t apply that advice to themselves. The number of examples from within the advertising and commnunications industry are rife. Another name for it could be On Cobbler’s Children.

This week I was in a room with Adam Baidawi, the editor of British GQ. He had a much more interesting way of looking at this problem: He said that when he arrived in post, he looked at all of the events the magazine did over the course of the year, he appraised them on whether or not ‘they were a party I’d like to go to’.

What good advice. Is this presentation one you’d like to be receiving? Is this strategy one you’d find motivating and persuasive? Is this idea one you’d find stimulating?

I’d love to know how many bits of work pass that test.